Fashion in India

India is a country with an ancient clothing design tradition, yet an emerging fashion industry. Though a handful of designers existed prior to the 1980s, the late 80s and the 1990s saw a spurt of growth. This was the result of increasing exposure to global fashion and the economic boom after the economic liberalization of the Indian economy in 1990.

History of clothing in India, dates back of ancient times, yet fashion in a new industry, as it was the traditional Indian clothings with regional variations, be it sari, ghagra choli or dhoti, that remained popular till early decades of post-independence India. As a part of larger revival movement in the Indian textile industry, Ritu Kumar, a Kolkata-based designer and textile print-expert started working on reviving the traditional hand block printing techniques of Bengal, and making it a part of the fashion industry, established "ethnic chic"